Quartz bricks: Innovative product recommendations at the Ceramics Expo, have you seen them?
The 2015 Foshan Ceramics Expo was another visual feast with an explosion of new ceramic products. New products such as super-flat glaze and marble tiles were very popular. Some brands' personalized subdivisions of "exquisite and beautiful" will also add color to the categories of Foshan Ceramics Expo.
Porcelain full-body tiles and simple style have become a major trend in the ceramic industry this year
Innovative products help brand upgrade
Quartz bricks are porcelain full-body bricks. Their most innovative features are: ultra-low water absorption below 0.1% and international PEI4-5 high wear-resistant quality. These characteristics enable quartz bricks to provide higher-quality decorative materials than stone and ordinary ceramic tiles in indoor and outdoor curtain walls, floors and other engineering decoration applications.
It is understood that since the world's first 2CM ceramic tile was created in 2009, it has embarked on the development path of innovative products and has always adhered to the 2CM ceramic tile position. With Europe and the United States as the main sales market, it has always met the European and American pursuit of quality and has been recognized by most of its partners. Last year, the concept of quartz bricks was integrated and the brand name was officially upgraded to "quartz bricks", which further highlighted the brand development strategy led by innovative products.
Differentiated innovation, new concept of Indoor Outdoor application
The essence of differentiation is to take consumer needs as the axis and use your own advantages to establish a set of selection criteria. Differentiated innovation in this dimension does not specifically refer to size and color, but to different levels of visual perception. For ceramic tiles, the proposal of application concepts can also be a type of differentiated innovation.
In early 2015, Quartz Brick launched the overall application concept of Indoor Outdoor, which attracted great attention from top international designers. Continuing the performance of 2CM quartz bricks, most of the new products launched have two thicknesses of "2CM+1CM". 2CM thick quartz bricks are suitable for outdoor decoration, and 1CM thick quartz bricks are suitable for indoor decoration. They aim to provide the decorative space with an overall style of "both inside and outside". "Thick and thin, both inside and outside" are the unique quality characteristics of this new product series. The introduction of the overall application concept of Indoor Outdoor has enabled quartz bricks to achieve differentiated innovation in the "2CM+1CM" product research and development, leading consumers to purchase products from another dimension, thereby establishing their own selection criteria.
Differentiated image, specialty store is the function of experience material selection
As we all know, the main purpose of the store layout and design of ceramic tile specialty stores is to highlight product features and make customers have a desire to buy. Today, the design of most ceramic tile stores mainly highlights the material selection function rather than the display function. On the one hand, it is limited by the size of the store; on the other hand, it does not pay attention to the display function or has no display design resources.
The current new elite group is a group of individuality and autonomy. Only by differentiating the display image can we attract their attention; the new exhibition hall, which will be grandly opened at the end of April, will be planned and designed by an Italian design company. The new exhibition hall follows the modern and simple international decoration trend style, attaches great importance to display functions and user experience, and simulates a variety of scenes, including indoor & outdoor combined applications, home decoration & industrial equipment layout planning and application of 2cm+1cm quartz bricks, which better interprets the overall concept of "indoor and outdoor" and also sets a good example for the display design of the experience hall.
Redefining the relationship between ceramic tiles and space applications, forming a differentiated experience store image, and striving to bring a different consumer experience to the public is undoubtedly becoming a trend.