Guojiao Building Materials takes root in North America
In 2014, China's ceramic industry paid unprecedented attention to the international market. Expanding the horizons to the global market is undoubtedly a reflection of the height of every brand-based enterprise. So the question is, in addition to paying attention to the field of vision, what should brand companies do if they want to take root in foreign markets? On December 12, Jules Miller, President of Ceramic Ceramics North America, accepted an exclusive interview with a reporter from "Taocheng News" while in Foshan. In the interview, Jules decrypted to reporters "what will be relied upon to take root in the North American market."
During the interview, Jules revealed: "The main reason that impressed him to join was the international vision and innovation ability."
In the process of exploring foreign markets, product and technical strength often receive more attention than marketing strength. And the product strength is what makes Jules most confident. “We have always maintained obvious advantages in terms of quality, independence, product diversification, design innovation, complete solutions, and leadership. It is worth mentioning that in 2009, it pioneered the world's first 2CM ceramic tiles, which are very unique. It uses the latest technology to push the perfection of the product to the extreme, and is very popular in the global market, especially the European market. Jules commented: Ceramic tiles will open up a larger sales space in North America and create more sales opportunities. In addition to competing with ceramic tiles, they will also compete with cement pre-products, stone materials, etc.
The continuous improvement of products is inseparable from the drive of the talented team behind them. Unlike other local Chinese companies, it received European investment from the beginning and has a local team dedicated to operating the European market. Jules said: "The North American talent pool contains not only first-class marketing talents, but also first-class design talents." ” More than 30 years of hard work in the ceramic industry has enabled Jules to accurately analyze and grasp product trends, and plan business strategies for North America based on economic trends. According to Jules, the overall trend of the U.S. economy has been upward in the past two years. “The market is also relatively optimistic. Retail, hotel, catering, and other industries are slowly returning to life, which also has a very positive impact on the building materials industry. ”
Based on the various advantages mentioned above, Jules believes that the North American region will achieve fission growth in a short period of time.