How is the thickened brick leader made?

“If you don’t innovate, you die. ”After more than thirty years of development, China Ceramics has completed the development stage of gradually transitioning from simple copying to self-sufficient innovation. Chinese ceramic tile brands have also sprung up in the domestic market, and innovation has become the consensus of the ceramic industry. Founded in 2007, Guojiao Foshan Guojiao Ceramics Co., Ltd. (hereinafter referred to as Guojiao) can only be regarded as a "junior" in China's building ceramics industry and has missed the opportunity for large-scale production. Guojiao, which does not have an advantage in scale, has relied on unremitting efforts in innovation over the years to survive market eliminations. It is also because of its persistence in innovation that Guojiao has grown today.

Peter Drucker, the father of modern management, once said that it is not the Fortune 500 that determines the forward development of the economy. They only determine the headlines in the media, newspapers, and TV. It is the unknown innovative small and medium-sized enterprises that really account for the largest percentage of GDP, and Guojiao is one of them. With its flexible business model, professional channel development, and strong product innovation capabilities, Guojiao has integrated innovation into the development genes of the enterprise. It is marching forward on the road of innovation and constantly looking for blank spots in the market. “Innovation is the highest level of an enterprise’s development. ”Guojiao CEO Yao Wenjiang firmly believes that Guojiao’s innovative path will definitely bring the company to another new height of development.

Guojiao’s innovation path continues.

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If an enterprise is a ship, then its direction depends entirely on the judgment of the helmsman. Guojiao's great strides on the road of innovation today are inseparable from its helmsman Yao Wenjiang's accurate understanding of corporate innovation. This is also inseparable from his experience throughout his career.

Yao Wenjiang studied science and engineering in college - silicate, which gave him more rigorous logical thinking when thinking about problems. Yao Wenjiang's first job after graduation was at a ceramics company in Foshan that was renowned for its technological innovation. In his first two years of work, Yao Wenjiang was engaged in production technology; later, because of his expertise in English, he was transferred to engage in foreign trade sales. Yao Wenjiang's understanding of ceramic tiles also deepened at this stage.

A successful company must not only produce high-quality products, but also have sales channels and marketing plans to bring products to the market. His experience in the industry at that time gave Yao Wenjiang the opportunity to personally experience the rise of this innovative enterprise representative. China's building ceramics industry has experienced 40 years of ups and downs. A group of companies relying on product innovation, technological innovation and marketing innovation are leading the rapid growth of the industry. Yao Wenjiang sees hope in innovative brands that have already succeeded.

From technical positions, to transitioning into business, and then to establishing his own company, every change in Yao Wenjiang’s career has shown the light of innovative thinking. Every glorious turn requires more effort than others, which requires extraordinary courage, diligence, and more importantly, the courage to go all the way to the end after determining the direction. Yao Wenjiang has achieved all of these.

Under the leadership of Yao Wenjiang, Guojiao has always focused on foreign markets. In this transformation, no one told Yao Wenjiang whether it would be successful or how it could be successful. But facts have proven that Guojiao’s bold innovation has its own clear thinking, determination to make decisions before taking action, and strong team support. Success is already beckoning not far away. All that is needed is persistence, persistence, and persistence in the process.

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Guojiao officially launched its offensive in the domestic market in mid-2012, but did not launch a lively dealer investment meeting. Instead, it intensively carried out preparations for offices in major cities across the country; while others were busy launching N-generation inkjet microcrystalline stone and fully polished glazed products, Guojiao resolutely took up the banner of "the world's first 2cm thick full-body porcelain tiles" and focused on this alternative non-mainstream products; while others were fighting at the terminal and building specialty stores crazily, Guojiao went to participate in various stone exhibitions and mingled in various stone sales channels; while designers were besieged by huge designer salons and other activities, Guojiao's business staff went to engineering design institutes and construction sites; for the development of designer channels, Guojiao offered not high rebates, but "View" that conveyed the latest design concepts. Word" magazines take advantage of Guojiao's advantages in overseas markets to build a platform for domestic and foreign design exchanges.

From the development of a new channel model for the office, to the launch of high-end products such as 2cm thick full-body porcelain tiles and inkjet mosaics, to the output of a complete set of corporate concepts, Guojiao has integrated innovation into every aspect of corporate development from production to marketing, from the inside to the outside. What is the difference between Guojiao and other ceramic companies? Yao Wenjiang’s answer is - Guojiao’s innovation gene.

"Today's market is a race, a process of competition and cooperation. Only by running fast and maintaining leading innovation capabilities can enterprises develop well." ”Yao Wenjiang hopes that Guojiao will become the fastest company in the market and transform innovation into energy, the vitality of the company, and its unique brand competitiveness.